By Klee Benally (Navajo, Indigenous Action)
Nike has introduced what it is calling the "Air Native N7", a shoe designed especially for us Natives. Not only is Nike proud in producing its first shoe for a "specific" ethnic group, the company is also hoping that this product will help cure diabetes! Before we all start praising this multinational corporation for its recognition and attempt to promote wellness for our Indigenous communities, we should critically question the meaning of this gesture, look beyond their slick marketing scheme, and take a look at Nike's business practices.
UPDATE, BACKFIRE: Nike uses Hurricane Katrina as PR tool